Rapid growth in India’s telecommunication industry has found that the use of telepresence technology is growing at a rate of 53 percent per year. According to the study conducted by India based management consulting firm, Zinnov Management Consulting, the current growth rate is expected to produce sales of up to $40 million by 2012, while the current telepresence market is pegged at $7.2 million.

In the last few years, there has been a quick progression in India’s telecommunications market. The conferencing market in India has evolved from audio conferencing to video conferencing and now rapidly adopting telepresence technology. The rapid progression in conferencing technology has been due to improved broadband infrastructure, the increase in conventional travel costs and environmental concerns and globalization.

Zinnov Management Consulting CEO, Pari Natarajan:

The importance of telepresence needs to be reinforced through specific marketing initiatives as it is the next big wave in conferencing. Customized efforts targeting sectors like Education, Government, BFSI and even SMEs can significantly increase telepresence in India. Various factors like increase in broadband penetration, the rollout of 3G services, Government efforts and initiatives by the BFSI, IT/ITeS sectors paint a very bright picture.

The Zinnov study indicates that many leading professional institutes will migrate to telepresence for guest lectures and classroom discussions, while the government is already investing in conferencing solutions for efficient administration and reduced travel cost.